Following are resources that have supported the development and delivery of my courses related to digital marketing, to include the Course Syllabus for my MBA Digital Marketing and IMC course in Fall 2019.
Over the years, I have actively sought to create a curriculum that recognizes and values diversity and inclusion of all students and learning styles. As such, each course that I teach has various Assessments to include class participation (verbal and written) as well as independent and team-based projects. I have also outlined a few of the Teaching Strategies that I have used in this course.
I developed a Perfect Pitch video assignment that has proven to be an excellent exercise for inspiring students to creatively express their personal brands. I have posted my lecture slides as well as a journal article on this topic in Related Scholarship.
Finally, I am a fervent believer in lifelong learning and have included a list of digital marketing certifications in Professional Development.
