Southwest Sucks (or How Not To Do IMC)

20 years ago when I was an MBA student at Columbia Business School, I was introduced to Southwest Airlines. We studied Southwest in several classes related to human resources, marketing and strategic management.  I was so excited when they finally … [Read more...]

TED Talks for Marketers

I will admit it. I am addicted to TED Talks. I listen to TED Talks on my drive to work. I listen to TED Talks on my drive home from work. I listen to TED Talks when I am working at home. And I love to share TED Talks with my students during … [Read more...]