20 years ago when I was an MBA student at Columbia Business School, I was introduced to Southwest Airlines. We studied Southwest in several classes related to human resources, marketing and strategic management. I was so excited when they finally … [Read more...]
TED Talks for Marketers
April 27, 2013 by 6 Comments
I will admit it. I am addicted to TED Talks. I listen to TED Talks on my drive to work. I listen to TED Talks on my drive home from work. I listen to TED Talks when I am working at home. And I love to share TED Talks with my students during … [Read more...]
The Declining Value of Brands
May 11, 2012 by Leave a Comment
This week I had the privilege of participating in the Chicago Association of Direct Marketing Educational Foundation (CADMEF) IMC Academic Roundtable. This forum is an opportunity for academics and professionals to share research and best practices … [Read more...]
Global Chief Marketing Officer Insights
November 12, 2011 by Leave a Comment
When I worked at IBM, I valued having access to global data and resources to better understand markets. I am still an avid reader of IBM’s research and thoroughly enjoyed their most recent Global Chief Marketing Officer (CMO) Study. If you have … [Read more...]
Integrated Marketing Communication Takes to the Airways
July 20, 2011 by Leave a Comment
British Airways that is. Marketing Week just published an article on British Airways (BA) launching “a consumer-facing brand campaign for later this year and has previously said that this will be accompanied by an internal communications programme … [Read more...]
Chief Marketing Officers Plan to Change Marketing Models
April 9, 2011 by Leave a Comment
A recent article in Marketing Week UK revealed that “75% of chief marketing officers plan to rearrange their teams by the end of this year” according to Forrester Research. This is not much of a surprise to those of us who understand that (1) … [Read more...]
Deploying IMC Troops and Internal Marketing Armies
March 19, 2011 by Leave a Comment
This past week, Fast Company (a favorite of mine since their launch in 1995) featured an excellent article on how organizations can leverage one of their most powerful marketing resources, internal staff. Too often organizations become so focused … [Read more...]
An Introduction to Integrated Marketing Communication
February 2, 2011 by 2 Comments
In the summer of 2004, I was teaching a graduate course on the concept of integrated marketing communication (IMC) at Johns Hopkins University and found it interesting I was hearing from students that the institution was not practicing what it was … [Read more...]
